Wymer, Walter: search on Z-Library

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1

The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector

Casidy, Riza, Wymer, Walter

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 266 KB

english, 2015

2

Determinants of Volunteerism:

Wymer, Walter, Riecken, Glen, Yavas, Ugur

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1997

Language:

english

File:

PDF, 159 KB

english, 1997

3

Developing more effective social marketing strategies

Journal:

Journal of Social Marketing

Year:

2011

Language:

english

File:

PDF, 117 KB

english, 2011

4

Nonprofit Brand Strength: What Is It? How Is It Measured? What Are Its Outcomes?

Wymer, Walter, Gross, Hellen P., Helmig, Bernd

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Year:

2016

Language:

english

File:

PDF, 509 KB

english, 2016

5

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Preparation Without Panic: A Comprehensive Social Marketing Approach to Planning for a Potential Pandemic

Year:

2015

Language:

english

File:

PDF, 385 KB

english, 2015

6

The effects of brand identity on brand performance in the service sector

Casidy, Riza, Prentice, Catherine, Wymer, Walter

Journal:

Journal of Strategic Marketing

Year:

2018

Language:

english

File:

PDF, 1.17 MB

english, 2018

7

Marketing Management in Nonprofit Organizations: A Customer Analysis of Church Volunteers

Wymer, Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1998

Language:

english

File:

PDF, 1.49 MB

english, 1998

8

The Limitations and Potentialities of Green Marketing

Wymer, Walter, Polonsky, Michael Jay

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2015

Language:

english

File:

PDF, 382 KB

english, 2015

9

Refining the conceptualization of Brand Authenticity

Akbar, Mohammad Muzahid, Wymer, Walter

Journal:

Journal of Brand Management

Year:

2017

Language:

english

File:

PDF, 409 KB

english, 2017

10

A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price

Casidy, Riza, Wymer, Walter

Journal:

Journal of Retailing and Consumer Services

Year:

2016

Language:

english

File:

PDF, 605 KB

english, 2016

11

When does ‘liking’ a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms

Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie, Lee, Nick, Wymer, Walter

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 832 KB

english, 2017

12

Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity

Walter W. Wymer Jr.

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

1998

Language:

english

File:

PDF, 1.26 MB

english, 1998

13

A Religious Motivation to Volunteer? Exploring the Linkage Between Volunteering and Religious Values

Wymer, Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1997

Language:

english

File:

PDF, 1.08 MB

english, 1997

14

Insights from a review of the literature on cause marketing

Walter Wymer, Adrian Sargeant

Journal:

International Review on Public and Nonprofit Marketing

Year:

2006

Language:

english

File:

PDF, 52 KB

english, 2006

15

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Promoting Mental Health and Wellbeing in Individuals and Communities: The ‘Act-Belong-Commit’ Campaign

Year:

2015

Language:

english

File:

PDF, 530 KB

english, 2015

16

IT‐based services and service quality in consumer banking

Zhu, Faye X., Wymer, Walter, Chen, Injazz

Journal:

International Journal of Service Industry Management

Year:

2002

Language:

english

File:

PDF, 506 KB

english, 2002

17

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

Casidy, Riza, Wymer, Walter, O'Cass, Aron

Journal:

Tourism Management

Year:

2018

Language:

english

File:

PDF, 811 KB

english, 2018

18

A taxonomy of prestige-seeking university students: strategic insights for higher education

Casidy, Riza, Wymer, Walter

Journal:

Journal of Strategic Marketing

Year:

2016

Language:

english

File:

PDF, 1.18 MB

english, 2016

19

Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

Walter Wymer, Helena Maria Baptista Alves

Journal:

International Review on Public and Nonprofit Marketing

Year:

2013

Language:

english

File:

PDF, 251 KB

english, 2013

20

Rethinking the boundaries of social marketing: Activism or advertising?

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 162 KB

english, 2010

21

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study

Wymer, Walter, Rundle-Thiele, Sharyn R.

Journal:

International Review on Public and Nonprofit Marketing

Year:

2017

Language:

english

File:

PDF, 435 KB

english, 2017

22

Symposium: Third-Party Government, Service Learning, and Civic Engagement in the Public Affairs Curriculum || Curricular Content of the Marketing Component for Nonprofit Management Programs: The Practitioner Perspective

Walter Wymer, Adrian Sargeant, Wendy Scaife and Kym Madden

Journal:

Journal of Public Affairs Education

Year:

2008

Language:

english

File:

PDF, 1.52 MB

english, 2008

23

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Formulating Effective Social Marketing and Public Health Communication Strategies

Year:

2015

Language:

english

File:

PDF, 514 KB

english, 2015

24

The effect of fit and dominance in cause marketing communications

Sridhar Samu, Walter Wymer

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 368 KB

english, 2009

25

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns Towards Possible Increased Consumption

Year:

2015

Language:

english

File:

PDF, 599 KB

english, 2015

26

Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering

Wymer, Walter W., Samu, Sridhar

Journal:

Journal of Marketing Management

Year:

2002

Language:

english

File:

PDF, 182 KB

english, 2002

27

The Limitations and Potentialities of Green Marketing

Wymer, Walter, Polonsky, Michael Jay

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2015

File:

PDF, 382 KB

2015

28

Dimensions of Business and Nonprofit Collaborative Relationships

Wymer, Walter W., Samu, Sridhar

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2003

Language:

english

File:

PDF, 662 KB

english, 2003

29

Charity Appeals Using Celebrity Endorsers: Celebrity Attributes Most Predictive of Audience Donation Intentions

Wymer, Walter, Drollinger, Tanya

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Year:

2015

Language:

english

File:

PDF, 727 KB

english, 2015

30

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program

Year:

2015

Language:

english

File:

PDF, 662 KB

english, 2015

31

2008 World Social Marketing Conference: Introduction to special issue

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 82 KB

english, 2010

32

Special issue on social marketing

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2008

Language:

english

File:

PDF, 28 KB

english, 2008

33

Segmenting Volunteers Using Values, Self-Esteem, Empathy, and Facilitation as Determinant Variables

Wymer, Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1997

Language:

english

File:

PDF, 1.83 MB

english, 1997

34

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || Social Influence and Blood Donation: Cultural Differences Between Scotland and Australia

Year:

2015

Language:

english

File:

PDF, 499 KB

english, 2015

35

Book Review:The Collaboration Challenge: How Nonprofits and Businesses Succeed through Strategic Alliances. By James E. Austin. Jossey-Bass, San Francisco, 2000

Walter W. Wymer

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Year:

2001

Language:

english

File:

PDF, 35 KB

english, 2001

36

Sensation Seekers as a Target Market for Volunteer Tourism

Wymer, Walter W., Self, Donald R., Findley, Carolyn Sara (Casey)

Journal:

Services Marketing Quarterly

Year:

2010

Language:

english

File:

PDF, 83 KB

english, 2010

37

The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap

Wymer, Walter, Boenigk, Silke, Möhlmann, Mareike

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2015

Language:

english

File:

PDF, 171 KB

english, 2015

38

Marketing Management in Arts Organizations: Differentiating Arts and Culture Volunteers from Other Volunteers

Walter W. Wymer, Jr. and Jeffrey L. Brudney

Journal:

International Journal of Arts Management

Year:

2000

Language:

english

File:

PDF, 2.86 MB

english, 2000

39

Demographics, Personality Traits, Roles, Motivations, and Attrition Rates of Hospice Volunteers

Starnes, Becky J., Wymer, Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2000

Language:

english

File:

PDF, 580 KB

english, 2000

40

Using Social Marketing Strategies to Reform Social Policy: A Lesson from British History

Wymer, Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2004

Language:

english

File:

PDF, 650 KB

english, 2004

41

Using social marketing to enhance hotel reuse programs

Jingzhi Shang, Debra Z. Basil, Walter Wymer

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 480 KB

english, 2010

42

The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing

Journal:

International Journal of Financial Studies

Year:

2013

Language:

english

File:

PDF, 205 KB

english, 2013

43

Brand Authenticity’s Influence on Charity Support Intentions

Wymer, Walter, Akbar, Mohammad Muzahid

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2018

Language:

english

File:

PDF, 1.67 MB

english, 2018

44

Marketing Inclusion in the Curricula of U. S. Nonprofit Management Programs

Wymer, Walter, Mottner, Sandra

Journal:

Journal of Public Affairs Education

Year:

2009

Language:

english

File:

PDF, 403 KB

english, 2009

45

Cause marketing communications

Samu, Sridhar, Wymer, Walter

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 411 KB

english, 2014

46

Introduction to Special Issue

Wymer, Jr., Walter W.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2008

Language:

english

File:

PDF, 99 KB

english, 2008

47

Book Review:A Question of Intent: A Great American Battle with a Deadly Industry, David Kessler, Public Affairs, New York, 2001

Journal:

Voluntas: International Journal of Voluntary and Nonprofit Organizations

Year:

2002

Language:

english

File:

PDF, 43 KB

english, 2002

48

Nonprofit Education: Course Offerings and Perceptions in Accredited U.S. Business Schools

Mottner, Sandra, Wymer, Walter

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2011

Language:

english

File:

PDF, 152 KB

english, 2011

49

[Applying Quality of Life Research] Innovations in Social Marketing and Public Health Communication || FASD Prevention Interventions Valued by Australian and Canadian Women

Year:

2015

Language:

english

File:

PDF, 365 KB

english, 2015

50

Segmenting Subgroups of Volunteers for Target Marketing: Differentiating Traditional Hospice Volunteers from Other Volunteers

Wymer, Walter W., Starnes, Becky J.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1999

Language:

english

File:

PDF, 1.12 MB

english, 1999

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